About
This page is brought to you by DataPop, a Los Angeles based startup whose mission is to make every ad relevant by enabling marketers to turn their offers into targeted, unique messages on a massive scale. We work with some of the world’s leading marketers in retail, travel, and local to help them execute on that vision.
We launched this blog because we feel very passionately about ad relevance. Before Google Ad Words, there was very little reward for marketers to create compelling ads that consumers wanted to respond to. That has all since changed and relevance will truly be the currency that drives the online ad ecosystem. We live and breathe relevance every day here at DataPop and hope to use this blog to educate the community as well as ourselves on a topic that continues to grow in its importance.
Thanks for reading.
The DataPop Team
W: http://www.datapop.com
E: info@datapop.com
T: @datapop
FB: http://www.facebook.com/DataPop
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