Comments for This Week in Relevance

Comment on adCenter Quality Score Observations by datap0p

datap0p — Fri, 04 Mar 2011 00:13:32 +0000

Thanks for the note. Ads did run at the same time — from what we understand ad rotation does exist on AdCenter but even so, the capability only exists on the O&O (yahoo.com and bing.com) so most traffic will still come from equal rotation. We were a little surprised that the rotation was basically even, given the big performance deltas, but points to a big opportunity for AdCenter to improve the quality of its marketplaces by enabling optimization across all searches.

Comment on adCenter Quality Score Observations by Aaron

Aaron — Thu, 03 Mar 2011 20:23:57 +0000

Interesting. Did the ads all run at the same time? I thought adCenter switched it’s ad rotation from rotate evenly to optimize for best performing ad. I’m just surprised your impression share was pretty even across each ad.

Comment on Demystifying adCenter QBR by adCenter QBR Observations « This Week in Relevance

adCenter QBR Observations « This Week in Relevance — Wed, 02 Mar 2011 15:39:37 +0000

[...] more controlled test referenced here is currently running but not accruing as much data as we would like to make an definitive call on [...]

Comment on Examining adCenter QBR (Quality Score) by Chad Walls - PPC Toronto

Chad Walls - PPC Toronto — Sun, 06 Feb 2011 19:29:15 +0000

Thanks for this article! Now that Microsoft and Yahoo have formed a search alliance it is now practical to invest a large amount of time becoming proficient with adCenter basics. In Canada the stats demonstrate that Google is 80-85%, Yahoo 5-7%, and Bing 5-7% of the search market. Prior to this alliance it almost made no sense to invest anytime outside of Google.

Comment on Examining adCenter QBR (Quality Score) by Guy

Guy — Thu, 16 Dec 2010 14:39:42 +0000

Hi,

Indeed, it’s great idea to go and try to figure out the method.
I would like to help and to learn from anyone which is interested in succeeding with Adcenter!

Good job.
Guy

Comment on Demystifying adCenter QBR by Guy Yom Tov

Guy Yom Tov — Thu, 16 Dec 2010 14:35:17 +0000

Wow, enjoyed readying your tests very much.

I am making similar tests. Glad to see someone else is going the same and also publishing it online (I don’t have time currently…)

It is clear that Adcenter are trying to deliver quality landing pages to visitors. I am seeing a lot of influence about many factors on landing page “quality”. One of things I always do – is to use adcenter resource tool to understand how many keywords adcenter is relating your landing page.

Contact me – we can share a lot of knowledge.

Keep up the good work!
Guy

Comment on Examining adCenter QBR (Quality Score) by Frank Lee

Frank Lee — Sat, 13 Nov 2010 22:42:27 +0000

Great idea to test guys. I hope we get some good findings as to the respective weighted values (and differences when compared to AdWords) of query-adtext-landing page-bid relationship for adCenter. It is still unbelievable that adCenter doesn’t expose the qbr.

Comment on Win a Ticket to Under the Radar! by What makes an ad relevant?

What makes an ad relevant? — Tue, 26 Oct 2010 18:22:59 +0000

[...] The TWIR Team [...]

Comment on New Twitter & Measuring Social Success by Keeping Track of Reporting « This Week in Relevance

Keeping Track of Reporting « This Week in Relevance — Thu, 07 Oct 2010 19:18:58 +0000

[...] Down Silos On the heels of our post a couple weeks ago on measuring social media performance comes this MediaPost article on iPerceptions releasing a suite of tools that analyzes individual [...]

Comment on Help us Choose the Winner of the Data Visualization Contest by Annick GONDARD

Annick GONDARD — Fri, 01 Oct 2010 15:50:37 +0000

the best esthetic because beautiful matching colours, efficient because clear visual and good communication